Avoid Tin Ear

Do you hear what you write If not, you may be suffering from tin ear which means failing to see or, more precisely, hear excessively repeated words. At first read, the following text may appear acceptable, that is, it looks OK (Alexander and Rivett 1998). But how does it sound Read the text out loud. 

The objective of the study is to identify all trends in the markets of the company. 

The study will identify products which offer added opportunities to the company. 

In addition, the study will identify the requirements which must be met by the company. 

If you had not already noticed, you have now heard study three times, identify three times, and company three times. This repetition of those words within three 

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